Growth gets easier when you understand how your customers really decide
Consumer psychology & behavioural insights for brands that want to work with human nature, not against it.
"Beyond filled in some key blind spots for us, and our brand will be infinitely better for it."
KIT GAMMEL, CO-FOUNDER | SURREAL
The best consumer brands use psychology to shape how customers think, decide, and behave.
However, smaller brands rarely have in-house consumer psychologists or the budget for an hour with Rory Sutherland. Without that lens, it’s easy to ignore the forces shaping real decisions - like designing a race car without accounting for air resistance.
The academic world doesn’t make it easy either. Endless theories and frameworks make it hard to know where to start and what actually matters.
But the reality is, brands don’t need all that complexity. They just need a handful of powerful principles and effective ways to apply them to see real change.
I’m Gus, an Applied Consumer Psychologist. I blend customer research and consumer psychology to help brand and product teams build and communicate in ways that people notice, choose, and return to.
Services
Positioning
We believe the best positioning and creative work is always grounded in robust insights.
We use a mix of consumer research and behavioural insights to help you build your assets from a deeper understanding of your customers’ psychology, their needs, and their context.
CASE STUDY: SUSHIDOG
Product
Develop new products and services, or diagnose and solve acquisition and retention issues grounded in real customer insights.
We help consumer brands remove friction and pull the right behavioural levers to deliver differentiated and valuable experiences that people want and return to.
CASE STUDY: BIO&ME
Pack
Test packaging and comms with real customers in realistic buying contexts.
We use a range of evaluation and validation techniques to identify areas for refinement and optimisation, giving you the confidence you need to go to market.
CASE STUDY: SURREAL
Free Customer Discovery Toolkit
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Free Customer Discovery Toolkit |
"We were so happy with the work - it gave us clarity and confidence on how to move forward with our creative"
LEONIE HOLLAND, MARKETING DIRECTOR | DALSTON’S SODA CO.
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"Beyond gave us another perspective on how we think about the candidate and hiring experience. They helped us identify and implement behavioural techniques which improved the hiring experience for everyone."
Alex Hanson-Smith, Founder & CTO | inploi.com
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"Beyond were a total pleasure to work with, they took real time to understand our brief and executed a research plan that provided real and actionable insights. They helped fill in some blind spots for us and our brand will be infinitely better for it."
Kit Gammel, Co-Founder | eatsurreal.co.uk
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Beyond were brilliant! Quick to get the brief and managed to pull valuable insights from a tricky, niche audience. The final report was spot-on: comprehensive, strategic, and genuinely essential to the project.
Vicky Shi, Senior Strategist | 21stcenturybrand.com
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"Testing with real consumers has been vital in developing a brand positioning that resonates with our audience. These insights would have cost us a lot of time and money had we waited to find them out in market.”
Rohan Radhakrishnan, Co-Founder | quarterproof.com
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"Beyond were brilliant at uncovering and distilling what really mattered to our members. It's been hugely helpful in guiding our marketing strategy for our next phase of growth, as well as helping us communicate our value to our new team members and board"
Henry Wilkinson, Founder | drop-in.com
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“A customer-centric mindset is vital to us, and Beyond helped us identify and measure some of the more nuanced and emotional needs of our customers. It’s been hugely helpful in informing our ongoing product development and positioning.”
Sophie Salisbury, Co-Founder | reia.store
let’s talk.
If you’re wrestling with a customer challenge, we’d love to hear from you.