About Beyond
The best strategies and creative start with the best insights - and the best insights come from a deeper understanding of human psychology and behaviour.
Led by consumer psychologist, Gus Allen, Beyond is a collective of consumer psychologists and market researchers who are making robust consumer research more accessible to smaller businesses.
By leveraging technology, behavioural science, and our network of research specialists, we’re able to deliver more efficient and impactful insights - giving forward-thinking brands the edge they need to accelerate their product market fit.
Gus Allen, Founder & Principal Consultant
Gus trained in consumer psychology at UCL’s world-renowned Centre for Behaviour Change before joining Kantar, where he worked with Dr Nicki Morley to establish Kantar’s behavioural science offering in London - helping some of the world’s biggest consumer brands solve consumer challenges through research and consultancy.
