Stop tweaking. Start Converting.
A psychology-led homepage audit that fixes what’s quietly killing your conversion.
More often than not, businesses are missing simple ways to increase their conversion using buyer psychology.
They over-focus on the rational (features, benefits, explanations), and miss the real psychological drivers of conversion.
This sprint identifies where buyer momentum is breaking and helps you make the simple tweaks that make big differences.
"Gus helped us develop a far more compelling offer - it’s been a key driver in getting us back on track to hit our growth targets.”
LOTTIE UNWIN, FOUNDER | UP CLUB
who’s it for?
You’ve rewritten your home page 100 times, and it still feels off.
You’re too close to the problem - you’ve tried with AI, but you can’t quite get it right.
You know psychology matters, but struggle to apply it.
You don’t need a strategy overhaul or expensive rebrand; you just want it fixed.
how it works.
Fix your website copy and layout this week.
01
60-in discovery call
We unpack your brand, traffic sources, audience, and where conversion feels stuck so everything is grounded in your business and customer context.
02
Find what’s quietly killing conversion
Your homepage is analysed against the core drivers of action such as clarity, motivation and trust — along with behavioural signals that strengthen them, like social proof and urgency.
03
Conversion Upgrade
You receive a rewritten first fold (headline, subhead & CTA), plus a clear, simple page flow including targeted upgrades. Delivered in a live walk-through so you understand what to change and why.
what you walk away with.
You’ll walk away with:
✅ A rewritten first fold you can implement immediately
✅ A clear page structure designed around how people actually decide
✅ Specific optimisation tactics to remove friction and amplify conversion
✅ An end to constant rewriting and second-guessing
Money-back Guarantee
If by the end of the sprint your messaging and layout aren’t significantly clearer and stronger, I’ll refund you.
No questions asked.
pricing.
£349
➜ This is the same conversion thinking I use in larger strategic projects, distilled into a focused sprint
➜ Instead of a 6-week engagement, you get the leverage points that move conversion this week
➜ Pay in 1 or 2 instalments
➜ Limited spots each month