Point-of-choice Testing
Behavioural pack and creative testing that recreate real buying moments, not artificial survey conditions.
For product and design teams who want to know how their target audience actually sees their pack, and how to optimise to win at the moment of choice.
Psychologically valid
We use proprietary interviewing techniques designed to bypass post-rationalised answers and reveal how your pack is really seen and interpreted by your customers.
Implicit associations
Surface gut-level signals your pack sends (quality, price, taste, moments, emotions) that shoppers can’t easily articulate, but that drive choice.
Immediately actionable
Translates insights into clear design moves — what to keep, add, remove, or emphasise so your team and design partners know exactly what to change.
What’s it for?
New pack development – pressure-test early routes with real shoppers before you commit to production.
Redesigns and refreshes – understand how your current pack is seen and where it helps or hinders choice.
Range & variant architecture – clarify how shoppers navigate your line-up, and how to simplify, differentiate or structure it on shelf.
