Behavioural insights and customer research

Helping consumer brands work with human nature, not against it

Services

"Beyond filled in some key blind spots for us, and our brand will be infinitely better for it."

KIT GAMMEL, CO-FOUNDER | SURREAL

The best consumer brands use psychology to shape how customers think, decide, and behave.

However, smaller brands rarely have in-house consumer psychologists or the budget for an hour with Rory Sutherland.

But without that lens, it’s easy to ignore the unseen forces shaping real decisions.

The academic world doesn’t make it easy either. Endless theories and frameworks make it hard to know where to start and what actually matters.

But the reality is, brands don’t need all that complexity. They just need a handful of powerful principles and effective ways to apply them to see real change.

I’m Gus, a Consumer Psychologist. I blend customer research and consumer psychology to help brand and product teams build and communicate in ways that people notice, choose, and return to.

Let's talk

projects.

Positioning

Uncovering what Sushidog really meant to its customers to set their brand refresh up for success.

SUSHIDOG

Product

Unearthing what was holding first-time customers back from repeat purchases for Bio&Me.

BIO&ME

Pack

Helping SURREAL identify what to fix and what to leave alone as they shifted from D2C to retail.

SURREAL

services.

  • Qualitative research and behavioural insights that enable you to build your assets from a deeper understanding of your customers’ psychology, needs, and context.

    Research Sprints

  • We use a range of evaluation and validation techniques grounded in behavioural science to reveal how your creative lands in the real world.

    Pack Testing

  • A focused behavioural sprint which reveals why habits aren’t forming around your product and how to redesign for repeat behaviour.

    The Habit Sprint

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testimonials.

  • "Beyond gave us another perspective on how we think about the candidate and hiring experience. They helped us identify and implement behavioural techniques which improved the hiring experience for everyone."

    Alex Hanson-Smith, Founder & CTO | inploi.com

  • "Beyond were a total pleasure to work with, they took real time to understand our brief and executed a research plan that provided real and actionable insights. They helped fill in some blind spots for us and our brand will be infinitely better for it."

    Kit Gammel, Co-Founder | eatsurreal.co.uk

  • Beyond were brilliant! Quick to get the brief and managed to pull valuable insights from a tricky, niche audience. The final report was spot-on: comprehensive, strategic, and genuinely essential to the project.

    Vicky Shi, Senior Strategist | 21stcenturybrand.com

  • "Testing with real consumers has been vital in developing a brand positioning that resonates with our audience. These insights would have cost us a lot of time and money had we waited to find them out in market.”

    Rohan Radhakrishnan, Co-Founder | quarterproof.com

  • "Beyond were brilliant at uncovering and distilling what really mattered to our members. It's been hugely helpful in guiding our marketing strategy for our next phase of growth, as well as helping us communicate our value to our new team members and board"

    Henry Wilkinson, Founder | drop-in.com

  • “A customer-centric mindset is vital to us, and Beyond helped us identify and measure some of the more nuanced and emotional needs of our customers. It’s been hugely helpful in informing our ongoing product development and positioning.”

    Sophie Salisbury, Co-Founder | reia.store

  • "We were so happy with the work - it gave us clarity and confidence on how to move forward with our creative"

    Leonie Holland, Marketing Director | Dalston’s

  • *“Beyond helped us get brutally clear on why people weren’t prioritising an Up Club membership. The work reshaped our positioning, turning it into a far more compelling offer - it’s been a key driver in getting us back on track to hit our growth targets.”

    Lottie Unwin, Founder Up Club | Upclub.co

articles.

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