Turn fragile usage into repeat behaviour
Identify why habits aren’t forming around your product and how to redesign for repeat behaviour.
Build products people return to without thinking
Habits account for nearly half of daily behaviours. Once formed, they’re automatic, stable, and hard to shift.
For brands, this is gold dust—repeat usage that doesn’t require constant prompting or persuasion.
The problem is that most teams don’t really understand how habits form. They mistake repetition for habit formation and miss the opportunity to design experiences that embed behaviours at a deeper level.
let’s talk.
If you’re wrestling with a customer challenge, we’d love to hear from you.